Event Planning Online
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| Online Event Planning |
Tradeshows
have undergone a huge makeover thanks to the professional event
planning industry. Traditionally tradeshows were about giveaways,
selecting best parties to attend, networking, finding out who is
speaking and more. But in recent years, tradeshows have outgrown
these areas and have become a different ballgame forcing participants
to pay attention and be proactively involved.
VIP
treatment and personalization is the key to making tradeshows a
success. As an event planner, one should be focussed on customer
retention. To achieve this, it is a must to train and educate the
aligned sales and marketing team to the event agenda, so that they
are able to engage clients and inform them intelligently. It is
important to give the clients a wow experience and make them feel
important; you can also set aside a gift for them. Giving the clients
a VIP treatment can work wonders. Using the trade arena to treat the
guests like rockstars is the trick. Face to face interaction is the
key in making the clients feel special. You can invite them to post
show dinners, provide them with five star access to events which are
hard to get into and more.
To
personalise the event, listen closely to the needs and expectations
of the attendees and give them a tailored plan that interests them
and engages them at individual level. For instance, if you see a
seemingly interested group talking about your product outside your
booth personalise the last touch point and proactively approach them.
Interact with them and understand what they need from you. Open
communication with the potential client and understand their needs at
a personal level. Moreover, it helps to look closely at the feedback
you receive once the trade show is over. Understand what the visitors
to your booth liked or disliked. Ensure that the team at the booth
knows all their answers for the demo and greet the visitors to make
them feel special.
