Secret Ingredients of Event Content Marketing

Secret Ingredients of Event Content Marketing

Events – of all forms and sizes can be leveraged as content machines in today's changing market scenario. Almost every individual who touches the functioning of an event will either be responsible for providing content, asking for content, or learning from the provided content. In short, content is the king here too. Events, through various channels provide content before the event, during the event and after the event to engage with a large and diversified audiences.

All those who fail in taking utmost advantage of the content at the events are for definite reasons missing out on a big learning opportunity. It is quite important for the organizers to set their goals before attending any event, and map out rightly that which all sessions would benefit the personal and professional growth of the attendees. There are a plethora of ways to enhance the overall event experience via content marketing.

The moot point is that all those responsible for creating event content must make sure the content is engaging, educational and powerful, all together. For all those involved in the content marketing process of an event, it is very important for them to first sit back and think through the event goals and how content can help enhance the overall event experience. 

How To Create a Sensational Outdoor Party

How To Create a Sensational Outdoor Party 

Outdoor events no doubt present a whole new set of challenges and complications but the end result is certainly a stunning outdoor party. Moreover, with winters in full swing, hosting a party in the the beautiful outdoors may seem a tiring task but the event professionals know a thing or two about planning in the most appropriate manner. No wonder, winters are the months when planning for our biggest and best outdoor events. The great outdoors can create unique opportunities for events, both large and small.

Location

The very first response to events is to rent a fancy banquet hall and let the opulence of the space show the magnitude. However, if you really want people to experience the real feeling of an occasion, consider holding it in the great outdoors. The only thing to do is searching an outdoor location that captures the unique character of the event.

Touch

Swept away by the the moment, when one is entertaining outdoors in high style, the textures of nature should always be perceived visually and not underfoot. The event planners may try working out with two textures; the rough-hewn to behold and the refined touch. 

Maximise the time with the help of Event Scheduling Software

Maximise the time with the help of Event Scheduling Software

Long gone are days when you need to make a check-list and organise your small business with a big desk calendar hopping on your work area. Thanks to the technology, the new generation is blessed with what we know as the recent scheduling software. From event scheduling to automated reminders and notifications, online scheduling software helps small business owners accomplish more by letting them focus on their core business.

Essentials in an Event Scheduling software:

Scheduling and reserving appointments

Depending upon the nature and requirement of the business, some would simply need to schedule customer appointments, while others may also want to incorporate reserving specific equipment or other resources. Small businesses with specialized needs might prefer what's known as multi-variant scheduling—a system that can track reservations for multiple resources.

It is recommended to find a solution that lets customers reserve time directly, while also allowing employees to schedule walk-in and call-in appointments.

Mobile Friendly

An increasing percentage of customers will use their smartphones and tablets to book appointments, so any scheduling solution should also be mobile friendly and work across a wide variety of devices.

Easy reviews


In this day of online customer reviews and the influence they wield, a scheduling platform that can capture and publish reviews can serve double duty. This helps a small business promote its reputation through the testimonials of satisfied customers.

How To Host A Successful And Profitable Corporate Event

How To Host A Successful And Profitable Corporate Event

Planning and then delivering a successful corporate event may seem to be a challenging task with a little brain storming and training, things can be made simpler and one can be sure of running and enjoying an excellent event. While planning a corporate event, first thing that everyone must take care of is the time or schedule of the event. One must ensure that it does not clashes with a public holiday or public gathering. In the case of a big corporate event, it is best advised to schedule the start of the event at around 5.30 for 6 PM.

However, for seminars and exhibitions, the concept is entirely different and the start time must be at early morning hours i.e. around 10 AM. This is considered the best time of all as by then people are done with their networking and are in the office to go for a full day work. Also, choose the venue wisely while discussing all your requirements in proper detail. Later, take your requirements in writing and ensure that the organizers agree to everything possible.


Of everything, it is most important to know and understand why are you holding a corporate event? The theme must be crystal clear and consistent, while the invited audience must be relevant and related.

How a Social Wall Can Promote Your Event

How a Social Wall Can Promote Your Event 

Adding a surface of interactive participation is a great way by which social walls give the event attendees a chance to see their dedicated posts on a massive and broader scale. This completely emphases on creating meaningful conversation out of the social sharing. Most importantly, social walls have given way for live displays that provide more customization solutions.

Influencing Attendee Behavior 

Attendees often get a certain gratification once they see their posts being projected on a giant screen in front of everyone. This kind of semi-celebrity status many a times encourages the attendees to post more and stay in touch with the brand name for long. Enhanced social media activities expand the event’s reach leading to new followers and online networking.

Product Progress 

No doubt, the entire concept of social walls is still relatively new and just recently has become buzz worthy, it’s been experiencing progress steadily. The various posts from people include customizable dynamic display of text, image, and video posts in a much advanced and exciting manner. Some additional features of the development include show promotional or sponsored content.

Use of Social Wall Displays 


Social walls are in every way great at expanding the event’s reach to audiences and getting in touch with new followers while increasing online networking. It even acts as a social hub that creates conversations and bolsters the event’s community.

Secret Ingredients of Event Content Marketing

Every event can be leveraged as a content machine as each individual who touches an event either provides some content, or asks for content, or learns from content. Moreover, every event provides content before the event, during the event and after the event in order to engage with a large, diverse audience and most importantly, build strong relationships. Here are few ways to enhance event experience via content marketing.

Be Innovative

If by any chance your content fails at the event, it will ultimately make your event look bad. Amateur event planners are advised to set meetings with not only the event team but even with speakers and sponsors on a weekly basis. It will help to have pre-planning and have everyone in line with the theme of the event.

Provide a Connection

As an event attendee, you must have a look at the agenda of the event before actually attending the event. Make every event useful by making a connection with the sessions attended as the content you are listening to can help provide ideas for future events.

Map Out Content Goals

It is important for the person responsible for the content marketing of an event to first sit back and think through the event goals and how content can help enhance the overall progress. This will help in reducing the failures of an event.

Few Essentials that Every Event Organizer Must Own

Event Planning Software - Eventsbot 

It is very important for every event manager or organizer to own a personalized list of items, tools and gadgets which can be needed anytime. No wonder, there are few things one just can’t do without. Here are some of the essentials for a well organized and successful event.

Customized Brand

Owning a customized brand and style is much important than anything else as this will show your clients that you have a unique and creative persona. You may even include something exceptional to make your event look much creative. No matter what unique you have, try hard to make it known to the world.

Positive Attitude

It is always advised to have a great outlook towards your upcoming events as it will certainly give you much more dividends towards the end of the event than expected. Working with someone having a bad attitude spreads negative vibes everywhere. So, always remember to do your best to bring a positive energy to the events.

Proper Technology

Owning the most advanced and most importantly, greatest technology can make your event much different from others in the niche. At times, this upgrade may come along with a hefty a price tag, but you may cut on other things which something important becomes a must.